There is more to McLaren Applied Technologies than cars. A lot more. They are in the business of optimising performance. Whether it is to shave five hundredth of a second on the racetrack, decrease the queue time at the airport or increase success rates in medical procedures, anywhere they can apply their expertise. They simulate, test and analyse to create all possible future outcomes and then work backwards to create a solution – at McLaren their passion is in the process.
In the latest Alfred Dunhill Discovery Evening McLaren’s Applied Technologies managing director Geoff McGrath reveals why they are the first port of call for the elite athletes of Team GB preparing for the London 2012 Olympics and the logistics team of Heathrow airport alike.
The Alfred Dunhill Discovery Evenings reflect a commitment to intelligence, creativity & culture, as selected guest speakers offer personal and informed insights into a range of diverse topics.
Design should solve real and existing problems. This is what Min Kyu Choi does.
The Chassis leather collection is a balance between the organic and the mechanical. Form and function. Technical and beautiful.
The Cheltenham Gold cup is, to the purist, the greatest horse race in the world.
For a unique and personal creation, dunhill Custom shirting is available in a choice of nine collars, five cuffs, two pockets and a variety of front and back options.