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On the 16th of March we presented our Autumn Winter 2012 collection in Shanghai.

Named 'Trafalgar' we used the 3D mapping technology of Maya and holographic projection to demonstrate the adaptive nature of men's style through the seasons.

Everything you see here happened live in front of 1000 people, nothing has been added in post-production.

Watch extended coverage from Trafalgar here: Tell us what you think of the presentation and collection frame by frame.