Design should solve real and existing problems. This is what Min Kyu Choi does. His starting point – the things in front of him, for example, the UK three pin plug that caused a scratch on his laptop. The result is the award winning first true redesign of the plug since its post World War Two creation. Here is a solution so simple and so elegant that it is set to displace every plug that came before it.
To be able to question why an item exists, if it should be improved, whether this improvement is viable and then creating the solution is what makes Min Kyu Choi different. Doing all of this whilst humbly maintaining this is simply his job; this is what makes Min Kyu Choi special.
Voice Spring Summer 2013
Experience is everything. Craftsmanship and making the very best is something we have been perfecting for over a century.
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The Cheltenham Gold cup is, to the purist, the greatest horse race in the world.