The architecture of clothing and accessories, together with the cityscape of London are at the heart of of our new Spring Summer 2021 Campaign. A romantic view of the world of work is invoked, while parallels are drawn between London’s architecture and its tailoring traditions; each stratified, abstracted and explored.

“IT’S NOT SIMPLY ABOUT DECONSTRUCTION, BUT CONSTRUCTION; IT’S ABOUT THE JOY OF MAKING CLOTHES AND THE EMOTIONAL INVESTMENT IN THEM. THESE THINGS FELT PARTICULARLY RESONANT AT THIS TIME. FUNDAMENTALLY, THERE IS A NOTION OF UTILITY AND ELEGANCE – IT’S ALMOST A NEW VIEW OF WORKWEAR.”

MARK WESTON, CREATIVE DIRECTOR

THE BRITISH MUSEUM
Designed by Norman Foster, who transformed the former courtyard into the largest covered public square in Europe, with its famous and celebrated steel-and-glass roof. The glazed canopy used state-of-the-art engineering, with a unique geometry required to span the irregular gap between the Reading Room and the courtyard facades.

LLOYD’S BUILDING
Lloyd’s of London, designed by Richard Rogers, is one of the most iconic buildings in London and a leading example of the ‘high-tech’ architectural style that combines both industrial and futuristic aesthetic.

Creative Director: Mark Weston
Creative Consultant: Elliott Smedley
Campaign Photography: Raffaele Cariou
Models: Sasha, Wang, Tom & Dame
Soundtrack: Moses Boyd
City Film: Getty Images
City Photography: Magnum Photos, Getty Images & Look Up London