Introducing a new era within the South Korean Market.
The renewed codes of dunhill are reflected in our new retail locations in South Korea, showcasing the best of British luxury menswear in a relevant and approachable way. Situated within the Lotte Jamsil department store in Seoul, this latest opening continues our elevated evolution and global expansion strategy in Asia, paving the way for more store openings later this year and in Spring 2020.
September 11 / 2019
A rejuvenated language of retail design builds an engaging visual conversation. Engineering and craftsmanship are combined to create clean and contemporary spaces through the interplay of bronzed brass and walnut wood, together with glass and metal details - recognisable codes of the house.
White wood panelling frames the collections of Creative Director Mark Weston, whilst walnut burl cabinets, housing men’s accessories, are inspired by the original furniture from London’s Duke Street and Paris’ Rue de la Paix stores. Fluted glass and metal details recall the textures and finishes of the iconic Rollagas lighters.
Featuring a curated selection of luxury pieces, the store will house ready-to-wear, alongside leather goods and fine accessories showing the different facets of the dunhill man’s wardrobe.