Inspired by a longstanding relationship with golf, in particular the Alfred Dunhill Links Championship at St Andrews, the dunhill Links collection reinterprets hundreds of years of sporting history into contemporary clothing for the discerning sportsman.
December 23 / 2015
ADLC at Carnoustie
THE ALFRED DUNHILL LINKS CHAMPIONSHIP
Bringing the world’s top golfers back to the birthplace of the sport, the Championship is one of the undisputed highlights of the European Tour, and Alfred Dunhill has been connected with golfing events at St Andrews for almost three decades.
Traditionally played on the open coastal foreshore, ‘links’ golf is generally considered to be the purest form of the game. The Old Course at St Andrews is perhaps the most famous and historic golf course in the world, with hundreds of years of the game having been played on these hallowed grounds.
Deeply embedded in the local culture of St Andrews itself, this spirit of community is continued through the unique format of the Championship. A two- tiered system creates a professional tournament, and another for talented amateur golfers. A truly international event, the Championship attracts the best players from across Europe, and as far afield as South Africa, Australia and Asia.
A crowd gathers in yesteryear on the 18th hole at the Old Course, St. Andrew's
THE HOME OF GOLF
St Andrews has played one of the most formative roles in the development of golf over the centuries. Now rightly celebrated as one of the nation’s proudest exports, it hasn’t always taken such a prestigious place in Scottish society. King James II banned golf in 1457 on the basis that it was keeping his subjects from their archery practice – and therefore their ability to defend the independent state from their English cousins.
Much has changed since then, and by the 18th century golf had cemented its place as a national pastime, with the sandy coastal foreshore variation of links golf being one of the most popular. The Society of St Andrews Golfers was the first known society to play for a trophy in 1771.
William IV became the patron of the Society of St Andrews Golfers in 1834, and its name was changed to the Royal and Ancient Golf Club of St Andrews. This royal patronage meant that golf spread throughout the British Empire, and in the 19th century formal golf clubs were established across India, Australia and Canada. But home is where the heart is, and Scotland will always retain a special place in the history of this global sport.
A winter tee off at Carnoustie
INSPIRATION FOR THE COLLECTION
Through our ethos of functionality and style, the new updated Links range is a true reflection of the DNA inherent in dunhill. Drawing from the same attention to detail ingrained in everything we do, the Links collection fully considers the ergonomics of your movements to deliver one of the world’s most luxurious and technically advanced ranges of sportswear.
Martin Kaymer at Alfred Dunhill Links Championship