Love Letters from Britain is a new series of documentary-style films from Walpole UK and BBC StoryWorks Commercial Productions that explores why British brands lead the way in defining a new era of luxury.
Showcasing the culture of innovation at dunhill, a short film has been created illustrating the balance of tradition and modernity, creativity and craftsmanship that underpins its heritage and continued evolution. Set at different locations across London, including dunhill’s headquarters in Mayfair, the archive in Walthamstow and Sleeper Sounds Studios in West London, the film presents a sophisticated and contemporary image of the city that has always been integral to the legacy of the House.
In the film, Creative Director Mark Weston, together with musician and composer, Moses Boyd, speak personally about culture, modern masculinity, and the importance of community, whilst reflecting on a relevant and fluid idea of Britishness.
Driven by a desire to change the perception of what a British luxury brand is today, Creative Director, Mark Weston’s vision for dunhill embraces past, present, and future. With an insistence on quality, innovation and subversion of House codes, his collections are sophisticated yet provocative.
The dunhill archive is integral to the House. The articles within it have been collected, curated and cherished for decades and are a continued source of ideas for Mark and his Design team. One such piece, mentioned in the film, is a men’s compact – a compendium. This found object, a multi-functional yet beautifully ornamental item, has been a key inspiration thread for both AW21 and SS22 collections.
Moses has been a close collaborator of the House from early on, composing the music for runway shows, brand films and other special projects. He is also a founding member of the dunhill Community, a collective established to nurture honest and authentic connections with individuals of shared values, that strive to push culture forward.
“The exploration and representation of modern masculinity is critical in my work at dunhill. It’s about nuances, it’s about acceptance, it’s about individuality and how we support and embrace that. For me, the idea of the dunhill man is multiple, not singular – I like to think about different kinds of men, not just in terms of their style but who they are and what they believe in.” – Mark Weston