Captured at the Institute of Contemporary Arts in London, we introduce a new high summer capsule that reimagines the opulent Damask fabrics typically found in English stately homes and early 20th century couture.

Inspired by the stately homes and classical gardens of England. Each flower chosen was carefully considered in order to echo this sentiment.

Applied to knitwear, shirting and jersey, the inverted floral designs are printed, woven and embroidered throughout the capsule. Celebrating the art of craft, these luxurious ready-to-wear pieces recontextualise British eccentricity in a modern way. The ornate woven jacquard fabrics, discovered in French and British fabric archives from the 1800s, are reversed to reveal a raw finish made contemporary by innovative digital print scanning techniques.

Subverting a classic, the Cummerbund Bag reinterprets this traditional eveningwear piece as a striking accessory that can be worn crossbody or around the waist. An interplay of utility and elegance, this bag is available in three variations of the abstract floral jacquard.

Echoing that sense of inside/outside subversion that features so strongly in the capsule, animated and carefully chosen wildflowers of varying scale and mass envelop, contradict and complement each frame.


To celebrate the launch of the capsule, dunhill is partnering with contemporary South London florist, SAGE. Founded in 2018 by Iona Mathieson and Romy St Clair, SAGE was born from a desire to bring unique floral design to their community and beyond. Inspired by unconventional flowers, foliage and form, they challenge the established rules of classic floristry.

Working in collaboration with dunhill, SAGE have created bespoke arrangements inspired by Abstract Florals. Discover beautiful, unique bunches that can only be found at our dunhill House store in Mayfair.

The pop-up will run from Wednesday 7 July – Saturday 10 July 2021.