SPRING SUMMER 2020 CAMPAIGN
‘Automotive’ – The new campaign for Spring Summer 2020.A modern exploration of dunhill’s storied relationship with the automobile. Celebrating the multiplicity of the dunhill man, the new campaign is shot in a garage in Berkeley Square, Mayfair, with a selection of handpicked iconic British cars.
“dunhill is not one thing, it’s many,” says Mark Weston, Creative Director of dunhill. “Just as there is more than one dunhill man, there are many dunhills. The history of the house is varied and storied. Alfred Dunhill himself was about change and innovation, with purposeful and multi-functional creations. More than anything else, he was always looking ahead – and that is what drives us.”
Here, Jack Webb photographs a fluid selection of silhouettes, exploring the technical, classical and contemporary nature of dunhill. By encompassing fluid fabrication, relaxed wrapped tailoring, the classicism of British cutting, a Japanese approach to volume, and the casual cogency of sportswear, dunhill is pictured as a house that celebrates and makes sense of a multitude of menswear codes, including those of its peerless leather goods.
In ‘Automotive’ it is both style and substance that is celebrated, as it is throughout the world of dunhill. “It’s about sophistication of taste; it has to be fitting,” says Mark Weston. “With dunhill it has to be of a certain level and worthy of the house’s legacy. Proportion, fabrication and consideration – the whole thing has to be at such a high level. There has to be a combination of utility and elegance that is crucial to dunhill.”