AUTUMN WINTER 2022 CAMPAIGN
UNIFORM

Modern Britishness and its nuanced style codes are explored in ‘Uniform’ – our new campaign for Autumn Winter 2022.

Brought to life through the juxtaposition of subject and setting, each image captures the refined yet irreverent spirit of the House. Off guard moments and intimate portraits – fleeting and anticipatory – bring authenticity to the fore.

New mural in Shoreditch, East London, to celebrate the launch. Located on the corner of Ebor Street, opposite Shoreditch House.

“THIS COLLECTION IS A RETURN TO A CERTAIN DISCIPLINE AND TRADITION, YET THERE IS ALWAYS A SIMULTANEOUS SENSE OF BRITISH SUBVERSION WITHIN WHAT WE DO AND IN THE PERSON WHO MIGHT WEAR DUNHILL. I WANTED TO REPRESENT THAT HERE.”

– MARK WESTON, CREATIVE DIRECTOR

Presenting a curated selection of looks – detail, function, and innovation are fully embraced. Ideas of tradition and masculine uniforms run throughout, offset by a sense of disruption. Here, dunhill’s authority in tailoring is evident; signature jackets, synonymous with the House, celebrate classic British cloths in a timeless, understated way.

Shot in Belgravia by photographer Scott Gallagher, decadent Regency-style interiors backdrop the collection. An expression of London, ‘Uniform’ unpacks dunhill’s forward thinking British elegance. Discreet, elevated, confident.

Shot in Belgravia, London.

Creative Director: Mark Weston
Photography: Scott Gallagher
Models:
Malick Darbo
Tancrede Scalabre
Felix Cheong-MacLeod
Andrew Westermann
Gaurav Sonawane
Hair: Matt Mulhall