Privacy Policy

About Alfred Dunhill and this Privacy Policy

Alfred Dunhill Ltd, headquartered at 15 Hill Street, London W1J 5QT, is the data controller. In this Privacy Policy, we use the term Alfred Dunhill (and "we", "us" and "our") to refer to the head office of Alfred Dunhill at the registered address above, its affiliates and our boutiques.

YOOX NET-A-PORTER GROUP S.p.A., located at via via Morimondo, 17 – Milano 20143 Italy ("via Morimondo, 17 – Milano 20143"), with Tax ID and VAT Registration No. 02050461207 is the data controller together with Alfred Dunhill Ltd, for the purposes of finalising registration, allowing you to use the reserved access services offered on the Platforms (for example, processing your orders and other necessary steps, including operations for administrative and fiscal obligations, sending newsletters, when consent has been given) and improving the service offered.

Please take a moment to read the following policy which explains how we collect, use, disclose and transfer the personal information that you provide to us on our websites, mobile applications (together the "Platforms"), when you visit a Alfred Dunhill boutique or contact the local Alfred Dunhill customer service team or when you interact with us over social media platforms. It also explains how we collect information through the use of cookies and related technologies when you use our Platforms.

Updates to this Privacy Policy

From time to time we may update this Privacy Policy. When we do we will publish the changes on this Platform.

Information you provide to us and how we use it

To access certain areas of our Platform, you will need to register with Alfred Dunhill and YOOX NET-A-PORTER GROUP. During the registration process you will be asked to submit personal information about yourself (including your name and address, date of birth, e-mail address and telephone number, and, if you make a purchase with us, payment details). By entering your details in the fields requested, you enable Alfred Dunhill and YOOX NET-A-PORTER GROUP to provide you with the services you select.

In addition, we may also collect personal information from you when you correspond with us (for example, if you contact us with a query about one of our products or services), when you provide your details when you visit a Alfred Dunhill boutique or contact the local Alfred Dunhill customer service team. Please note that calls to the Alfred Dunhill concierge may be recorded for security, training and development purposes.

If you choose to interact with Alfred Dunhill via a social media platform or other third party service, we will collect the information you have provided to us through that platform.

We also collect certain information automatically about visitors to our Platform, described in the section headed "Cookies", below.

Alfred Dunhill will use the information we collect from you to:

  • assist in managing and fulfilling purchase and repair orders and to provide after service care;
  • deal with your enquiries and requests;
  • send service related communications, including announcements and administrative messages;
  • send you marketing communications (including e-mails) relating to us and other third party partners in accordance with your communications preferences (please see the ''Editing or deleting your personal information" section below for further information about how you can control these updates);
  • conduct market research so that we can continuously improve the services we provide to our customers;
  • understand how the Platform is used so that we can continuously improve the Platform and services and other offerings.

YOOX NET-A-PORTER GROUP will use the information it collects from you to:

  • manage and fulfil purchase and repair orders and to provide after service care;
  • deal with your enquiries and requests;
  • send service related communications, including announcements and administrative messages such as order confirmation;
  • prevent fraud and other prohibited or illegal activities and as part of YOOX NET-A-PORTER GROUP's efforts to keep its Platform secure; and
  • understand how the Platform is used so that YOOX NET-A-PORTER GROUP can continuously improve the Platform and services and other offerings.


This website uses cookies according to our Cookie Policy. This Cookie Policy is available to users on each page of the website linked to this Privacy Policy and on each information banner regarding cookies.

The acceptance of automatic data collection procedures and the use of cookies are necessary for using the Platform and its services, including the purchase of products. If you have started the procedure of blocking or deleting cookies, we or YOOX NET-A-PORTER GROUP cannot ensure that all web pages of the Platform will be displayed or that certain services will be supplied such as, for example, storage or display on the web pages of products you chose when you were finalizing the online purchase processes.

The Platform uses automatic systems of browsing data collection, such as cookies. A cookie is a file stored on the hard disk of the terminal of an Internet user; it does not contain intelligible information but it allows linking between a terminal and other information about User’s experience on the website and his/her preferences expressed while choosing services and purchasing products offered by the website. For Cookies disseminated by Alfred Dunhill’s servers, no one else may gain access to the information contained therein. These information and data are gathered directly and automatically by the Platform. The information collected by cookies will be processed in order to optimize the services of the Platform. Alfred Dunhill and YOOX NET-A-PORTER GROUP have provided cookies in connection to functions such as selecting the country, the language, the location, browsing the catalogue, purchasing products online and in general in connection with the provision of services reserved to registered customers. As you know, each Internet browser allows the blocking or the deletion of cookies. Your Internet browser contains instructions on these procedures. Please access the information on your internet browser if you wish to delete cookies.

IP addresses

We may collect information about your computer or mobile device, including where available your IP address, operating system, log in times and browser type. We use this information to better understand how visitors use our Platform and for internal reporting purposes. We may anonymise and share this information with advertisers, sponsors or other businesses.

About Advertising

The Platforms may use third parties such as network advertisers and ad exchanges to serve you ads on third party platforms after you leave our Platforms, and we may use third party analytics and other service providers to evaluate and provide us and/or third parties with information about the use of the Platforms and viewing of ads and of our content. Network advertisers are third parties that display advertisements, which may be based on your visits to the Platforms and other apps and sites you have visited. Third party ad serving enables us to target advertisements to you for products and services that you might be interested.

Third party tracking technologies are not controlled by us, even if they are associated with our Platforms or our ads. Statements regarding our practices do not apply to the methods for collecting information used by these third parties and others or the use of the information that such third parties collect. The relevant third party's terms of service, privacy policy, permissions, notices and choices should be reviewed regarding their collection, storage and sharing practices. We make no representations regarding the policies or practices of third party advertisers or advertising networks or exchanges or related third parties.

You have choices in respect of the delivery of ads. You may opt-out of receiving certain types of behavioural ads by visiting the third party websites described in the section headed "How to control or delete cookies" above. We are not responsible for effectiveness of or compliance with any third parties' opt-out options.

Sharing your information

We do not rent, sell or share personal information about you with other people or non-affiliated companies except under the following circumstances:

  • to third party providers who provide services on our behalf such as online and other payments, processing credit card transactions and handling credit checks and fraud prevention;
  • we may disclose your personal information to any law enforcement agency, court, regulator, government authority or other third party where we believe this is necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights or the rights of any third party; and
  • we may disclose your personal information to any third party that purchases, or to which we transfer, all or substantially all of our assets and business. Should such a sale or transfer occur, we will use reasonable efforts to try to ensure that the entity to which we transfer your personal information uses it in a manner that is consistent with this Privacy Policy.
    1. Alfred Dunhill and YOOX NET-A-PORTER GROUP will exchange your personal data for the purposes of managing the services provided to you.

      International Transfers

      Information we collect may be transferred to, stored and processed in any country or territory where one or more of our affiliated companies or third party service providers are located or maintain facilities. While other territories may not have the same standards of data protection as those within your home country, we will continue to protect the personal information we transfer in accordance with this Privacy Policy by adopting Binding Corporate Rules as allowed by Statement of the "Article 29 Working Party" of 16 October 2015.

      Protecting your information

      YOOX NET-A-PORTER GROUP and Alfred Dunhill want you to feel confident about using the Platform, and both parties are committed to protecting the personal information we collect. YOOX NET-A-PORTER GROUP and Alfred Dunhill limit access to personal information about you to employees who reasonably need access to it, to provide products or services to you or in order to do their jobs. YOOX NET-A-PORTER GROUP and Alfred Dunhill have appropriate technical and organisational physical, electronic, and procedural safeguards to protect the personal information that you provide to us against unauthorised or unlawful processing and against accidental loss, damage or destruction.

      How to edit, delete or access your personal information

      You have the right to ask for access to any personal information that we hold about you in YOOX NET-A-PORTER GROUP and Alfred Dunhill's records, to correct any inaccuracies and to update any out-of-date information. You can also ask YOOX NET-A-PORTER GROUP and Alfred Dunhill not to send you direct marketing communications (however please note that YOOX NET-A-PORTER GROUP and/or Alfred Dunhill may continue to send you service related (i.e. non-marketing) communications, such as e-mail updates on your order status). If you wish to exercise any of these rights, please write to either YOOX NET-A-PORTER GROUP and/or Alfred Dunhill (as relevant) at the address listed below. You may unsubscribe from e-mail marketing communications at any time by e-mailing the address below in the section headed "Contact us" or clicking on the 'unsubscribe' link in any Alfred Dunhill marketing e-mails.

      Contact Alfred Dunhill

      If you have any questions or comments about this Privacy Policy, or privacy matters generally, please contact us at the address provided below. You can also use this address if you wish to request access to the personal data we hold about you or to unsubscribe from any further e-mail marketing communications.

      Alfred Dunhill Ltd, 15 Hill Street, London W1J 5QT


      Request for further information can be made through our Customer Service . If you need any assistance, go to the Customer Service area , where you will find information on orders, shipping, refunds and returning products purchased on the website, a registration form, tips and other general information on the services provided by the website.

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