SPRING SUMMER 2022 CAMPAIGN ​
PERSPECTIVES

“As a British House born in Mayfair, we’ve always had a unique perspective on London, of its archetypes and iconography; it’s something I love to examine and explore. We value tradition, taking inspiration from our archive whilst considering the needs of today’s man – with craft and innovation at the heart of everything we do.”

– Mark Weston, Creative Director

Shot in Mayfair by photographer Jack Webb, dunhill’s Spring Summer 2022 campaign – ‘Perspectives’ – captures the momentum of life in the city, beautifully distilled in a series of black and white images.

These iconic streets, close to the London flagship, dunhill House, are part of an evolving legacy and have been for almost 130 years. With a strong sense of style, authority, and civic pride, dunhill claims back this corner of the city as its own.

British menswear codes and the tailoring traditions of the House are explored once more, but with a new clarity. Notions of executive style and The City are skilfully subverted, with new era icons like the half-wrap jacket and split hem trouser paired with technical outerwear.

A longstanding expertise in leather, so integral to dunhill’s DNA, is applied this season in new ways, with signature bags, trousers, and the innovative Compendium Mac – the latter being the latest evolution of the multi-functional outerwear concept. Embracing conventions old and new, these pieces call on a familiar collision of old guard and avant-garde, recurrent in Weston’s vision for the House.

dunhill’s London is a place where integrity, elegance and masculinity are retold time and time again, through the lens of now.

Creative Director: Mark Weston
Styling and Creative consultant: Elliott Smedley
Photographer: Jack Webb
Starring: Yang Yang & Jonas Glöer